Brand Development
Monolith Architectural Models, builds accurate scale models using CAD files and 3D Printing
The marketing focus was to create a brand image that visually represented the transition from detailed architectural drawings to 3D structure.
In order to achieve this, the letter "M" was designed as a monolithic form transitioning from line drawing to 3D. The next step was to develop all support documentation in digital format to allow Monolith to market themselves using email, web and Facebook. For non digital marketing, a 3D model approximately the size of a business card, was created to represent a building cross-section. This 3D gifting piece, created by Monolith was mailed to prospective clients or left as a business sample when attending a client meeting.
The marketing focus was to create a brand image that visually represented the transition from detailed architectural drawings to 3D structure.
In order to achieve this, the letter "M" was designed as a monolithic form transitioning from line drawing to 3D. The next step was to develop all support documentation in digital format to allow Monolith to market themselves using email, web and Facebook. For non digital marketing, a 3D model approximately the size of a business card, was created to represent a building cross-section. This 3D gifting piece, created by Monolith was mailed to prospective clients or left as a business sample when attending a client meeting.